This week we are looking for Outdoor Education Centres, schools and commercial providers to celebrate the great work that they do every week. Take your normal every day activities and create a special event out of them for the week.
Some ideas that you might like to try include;
- Hold a Masterchef cooking competition with your groups during an overnight camping experience. Take lots of photos.
- Try out a mass participation warm up game and celebrate with your biggest ever game of Giants, Wizards and Elves
- Aim to set a new orienteering record at your centre on September 2nd during our Guinness book of records challenge.
- Get creative, take the everyday and make it special during this week. Take heaps of photos and send them in.
Promoting Your Event
- If the event is by local people and for local people, there is a good chance that the media in that area will cover it.
- A picture really does say a thousand words, so if you can make your event or activity visually appealing. If you are organising an event, can you make it fancy dress? Can you get a local celebrity to take part?
- Check the journalist’s deadlines and make sure you let newspapers and broadcasters know in good time that you are planning an event – a week or 10 days is ideal – so they can put it in the diary for the actual day and decide whether to cover it. They may also do an advance story, so you might get two bites of the cherry out of one story!
- Write a Media release to let journalists know what is happening. It should be headed in bold type MEDIA RELEASE and contain the key facts in the first paragraph, namely Who, What, When, Where, Why and How. Keep it short, less than 300 words. Include one name and telephone number for further information. Date it for the day it will be read to give it ‘freshness’, (ie. if you post it on the 1st, date it for the 2nd).
- You can also get media coverage for other campaign activities, such as surveys or competitions, as well as events. The findings of surveys are newsworthy if they are about local people, particularly if the results are surprising.
Competitions are more of a fun way to raise awareness of your campaign messages, rather than news. Why not offer a one day team development programme to local community groups/businesses as a prize in a competition run by your local media outlet.